Web and Social Media
Being a digital publication is wonderful for many reasons, but most notably, we can publish timely stories quickly and reach a large audience. That being said, web design and organization are two crucial factors. I believe our strengths lie in how organized and easy to navigate the Oracle’s website is. It’s also engaging to explore, which is an essential part of grabbing our audiences attention. Part of this process is working with SNO and SNO Support to make our site run smoothly. As a board, we also complete the SNO Badges, which are different categories that ensure we have strong social media, unique storytelling formats, and consistent coverage.
Here are some examples of unique, digital storytelling formats:
This light-hearted whimsy required embedding this multiple choice quiz into the Wordpress story. It was challenging, but I got in touch with SNO Support, who explained it very simply.
Originally, my idea for this piece was to write a commentary on why I was drawn to multimedia. However, I also really wanted to hear from Francie and Maia, the previous multimedia editors. I chose a podcast to make the story more accessible and personal, so listeners could hear our voices and passion behind the topic.
Social Media
Social media is a vital outreach system on The Oracle. Many Archer students are too busy to read entire articles (unfortunately), so our Instagram and Facebook are how they get information about events on campus. It’s also how we promote published articles to the community. For the news week, each team is responsible for posting once a day on Instagram. Consistent posting grows our audience and allows us to get the SNO Social Media Badge! Here are examples of my grid posts and reels below:
I am a huge proponent of using info graphics to make articles and commentaries more visually pleasing. For this story, I recounted the five largest ways that deleting TikTok influenced my life. I had initially written the piece in a normal SNO format, but used Infogram to enhance the visuals. I think this drew more eyes to my story and made the information more digestible.